Digital Marketing Training - SEO Course & Certificate Programs, Kottayam

Become a Digital Marketing Professional

Digital Marketing

Want to become a digital marketing professional? You are in right place to begin your career. CIIT Digital Marketing Program gives practical guidelines and live - project training in Search Engine Optimization ( SEO ), Social Media Marketing, Analytics, Google Adwords, Content Marketing, Mobile Search Optimization, Blogging, E - commerce Selling Experience and Email Marketing.

Digital Marketing Trainers at CIIT has over 10 years of real - industry experience on diverse industries, which will help you gain profound as well as practical understanding of handling live - projects in the digital marketing domain.

Course Duration

:15 Days | 45 Days| 3 Months

No. Of Classes

: 80

Time

: 3 Hours Per Day | Full Time

Qualification

: Any Degree | BBA | MBA | B.Tech

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Digital Marketing Syllabus

→Module I : Introduction to Digital Marketing

M.1.1: SEO Overview

1. Definition of SEO
2. Scope of doing SEO for a website
3. Search Engine Algorithms
4. On-Page Optimization
5. Off-Page Optimization

M.1.2: HTML/CSS Overview
M.1.3: Search Engines (Google, Yahoo, Bing etc.)
M.1.4: Ranking System (Google, Alexa)
M.1.5: Competitor Analysis

1. Analyzing Competition
2. Tools for Competitor Analysis

M.1.6: Keyword Research

1. What are keywords? Importance!
2. Google Adwords keyword tool
3. Google insights for keyword research

M.1.7: SEO Techniques - (Black hat, White hat, Grey hat)
M.1.8: SEO Tools

1. Google webmaster tool – Crawl errors, Google bot
2. Google Adsense
3. Google Analytics
4. Spiders and Crawlers

M.1. 9: Domain name selection
M.1.10: Website loading speed
M.1.11: HTML pages
M.1.12: How does .htaccess works?
M.1.13: URL naming criteria

→Module II : On-Page/Off-Page Optimization

M.2.1 On-Page Optimization

1. What are website meta tags?
2. Creating landing pages
3. Title Optimization
4. Meta tag optimization
5. Keyword Density
6. Website content Optimization
7. Link Optimization
8. Image Optimization
9. Use of H1, H2, H3 tags
10. Optimized link structure
11. No-follow attributes
12. Canonical Url's
13. Inbound-Outbound links
14. Working of Robots - Robot.txt
15. Sitemap.xml
16. 301 redirects

M.2.2 Off-Page Optimization

1. Local Business Listing
2. Directory submission
3. Search engine submission
4. Link Building

a. Articles
b. Directory
c. Book marking
d. Classifieds
e. Press Release

5. Blog submission
6. Blog comment posting

→Module III: Social Media Marketing

M.3.1 Social Media Introductions

1. Facebook
2. Twitter
3. Google+
4. LinkedIn
5. Pinterest
6. Instagram

M.3.2 Social Media Branding
M.3.3 Social Media Management
M.3.4 Social Media Paid Campaigns

→ Module IV: Local Search Marketing

→ Module V: Google Adwords

→ Module VI: Content Marketing

→Module VII: Local Search Optimization

→Module VIII: Website Sales Optimization

→Module IX: Live Projects

Want to be a Digital Marketing Professional?

Achieve your personal and company goals faster with new skills, ideas and techniques. For further information

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Become a Digital Marketing Professional